Private Label Rights Lesson #3 - Using PLR as Web Content and Research

One of the most widely-used types of PLR is articles, which are
generally used for web content - blog posts, website articles,
etc. This can be a great way to avoid having to write your own
content, which is particularly helpful in niches you may not be
that familiar with, but it does have one big disadvantage -
duplicate content. 

Even if the PLR has a limited number of licenses being sold,
there are going to be multiple people with the right to use it.
Posting a PLR article on your site with no changes whatsoever is
generally not very effective because of the duplicate content
factor caused by all the other people who can also use it. 

If you're the first to get it posted and indexed, you have a
chance that yours will be the one that the search engines
consider the original but it can be tough to always be the
first. 

A more effective strategy is to rewrite the PLR before you post
it to your website, so it will be original content as far as the
search engines are concerned. 

Rewriting doesn't necessarily mean you have to rewrite the
entire article, however. Making a few changes is often all it
takes to get your content ranked. 

You should always change the title, or headline, of the article
and it's a good idea to edit the opening paragraph or add a new
one of your own. A new closing paragraph is also a good idea,
but the rest of the article can often be left as is without any
penalties. 

Another option for rewriting is more of a "curation" process
than actually rewriting the article. 

In other words, post the article to your website in its original
form but add your own commentary throughout the article. Add an
introductory paragraph with a brief overview of the article, add
some comments within the article body and add a closing
paragraph that sums up both the article and your comments. 

This lets you use the PLR content with no rewriting, but by
adding your own comments it will change it enough to make it
"unique" to the search engines. 

You have two choices when using PLR as web content: 
1. Free content 2. Paid content 

If you plan to use PLR as free web content, or even as a
giveaway for building an email list or some other type of lead
generation, make sure you check the license first. Some packages
don't allow you to use them as free web content or to give the
content away. 

If that's the case, you can still use it as the basis for a
website. Just use the content to populate a paid membership.
This works best if the content can be split up into modules that
can be delivered over a period of time. 

For example, if you had an ebook that contained 6 chapters, each
of which covers a particular sub-topic, you could create a
6-week membership site with one chapter being delivered to your
members each week. Once again, you could create an audio and/or
video version as well to add even more value for your members.


Using PLR For Research Purposes

Another under-utilized strategy for using PLR is to shortcut the
research process. If you're planning on creating a product of
your own, and you can find a PLR product that covers the same
topic you can save yourself a great deal of time by "swiping"
the overall structure and content of the PLR. 

Think of it this way...

The person who wrote the PLR in the first place had to do some
research before putting it together. They had to: 

 Research the content itself 
 Plan the structure of the content 
 Outline it and put it into a logical order
 Possibly do some keyword/market research 

All of which are things you would have to do yourself if you
were creating something from scratch. But when you have the PLR
product to use as a model you can simply follow the lead of the
person who wrote it. 

 Use the information in the body of the content to research
your own 
 Copy the structure of their content 
 Use their outline in your own original product 
 Use their keyword/market research data 

And the best part is, there's absolutely no reason you shouldn't
be doing this. It's not like buying a competing product and
copying what that person did - you have the right to use a PLR
package however you want, including breaking it down and copying
whatever components you want. 


To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

